Trump Targets Temu & Shein: Tariff Measures and Trade Tensions
By Maya Carter |
US Cracks Down on Chinese E-Commerce Amid Labor Concerns

In a move that escalates trade tensions between the U.S. and China, the Trump administration has imposed a 10% tariff on all Chinese imports, directly affecting e-commerce giants Temu and Shein. But this is more than just a new tax—it marks the end of the “de minimis” exemption, a rule that previously allowed low-cost shipments to enter the U.S. duty-free.
For years, this loophole has been a lifeline for platforms like Temu and Shein, enabling them to offer ultra-competitive pricing and ship products directly to American consumers without incurring extra costs. Now, with these new tariffs in place, millions of packages from China will face additional fees, disrupting a model that fueled their meteoric rise in the U.S. market.
Labor Controversies and Growing Scrutiny
Beyond trade policies, Washington is ramping up scrutiny over labor practices, with reports suggesting that both Temu and Shein could be added to a federal list of companies linked to forced labor allegations. If that happens, these platforms may face even stricter import restrictions, limiting their ability to operate in the U.S.
The U.S. isn’t alone in this pressure. The European Union is also investigating similar allegations, adding to the regulatory heat surrounding Chinese e-commerce companies. As these concerns gain traction, it’s becoming clear that the issue extends far beyond tariffs—it’s about ethics, compliance, and the broader U.S.-China economic rivalry.
China Hits Back: Western Brands in the Crossfire
Beijing hasn’t taken this lightly. In retaliation, China has labeled PVH Corp—the parent company of Calvin Klein and Tommy Hilfiger—as an “unreliable entity”. The implications? Trade restrictions, financial penalties, and even the potential loss of work permits for foreign employees in China.
This tit-for-tat strategy is a familiar one. Just as the U.S. tightens restrictions on Chinese businesses, China is targeting major Western brands, sending a clear message that trade barriers work both ways.
Disruptions for Global E-Commerce
Meanwhile, logistical challenges are already surfacing. The U.S. Postal Service has temporarily halted the receipt of packages from China and Hong Kong, further complicating things for retailers and consumers alike.
For shoppers, this means potential delays, price hikes, and fewer cheap alternatives from fast-fashion and low-cost marketplaces. For businesses, it’s another layer of uncertainty in a market already shaped by shifting regulations and geopolitical tensions.
What’s Next for U.S.-China Trade?
With both countries standing firm, this dispute is unlikely to fade anytime soon. As the U.S. prioritizes labor rights and fair trade while China counters with strategic economic countermeasures, businesses operating between the two giants must brace for continued volatility.
The question remains: who will feel the greatest impact—Chinese e-commerce platforms, Western retailers, or the everyday consumer?
Let us know your thoughts! How do you think these changes will reshape online shopping and global trade?
Maya Carter