Mandatory Business Name and Logo Updates by March 2025

Google Ads is introducing new mandatory brand guidelines, requiring businesses to update their names and logos by March 2025. If advertisers fail to comply, Google will automatically assign a business name and logo based on campaign data—a move that could affect how brands are perceived online.

Why This Matters for Your Brand

A strong, consistent brand identity is essential for building trust, improving ad performance, and maintaining a competitive edge. Google’s latest update aims to standardize brand presentation across its ad ecosystem, ensuring a more cohesive user experience. However, the responsibility falls on advertisers to update their information before the deadline to maintain control over their digital identity.

How to Stay in Control

To prevent Google from making branding decisions on your behalf, businesses should:

✅ Review current brand guidelines to ensure they align with Google’s new requirements.
✅ Update business names and logos within the Google Ads platform before the March 2025 deadline.
✅ Utilize Google’s tools to verify and submit branding updates.

Next Steps for Advertisers

With the deadline approaching, businesses must act now to secure their brand identity. Don’t leave your branding up to automation—log in to Google Ads today and make the necessary updates.

For step-by-step guidance, visit the Google Ads website.

Rohan Kapoor